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Press Release
Mobile Complete Announces First Round of Funding

April 15, 2005

Mobile Complete, the source for user experience management (UEM) in the mobile industry, announced today it has closed a round of funding led by Innovacom Venture Capital. As the venture capital subsidiary of the France Telecom Group, Innovacom has helped launch innovative telecommunications and information technology. Innovacom is uniquely positioned to help its portfolio companies not only with capital, but also with connections to the best research and deployment facilities in Europe and North America.

Mobile Complete offers multi-point solutions for the development, deployment, monitoring, and marketing of mobile applications and services. Its unique Direct-To-DeviceTM technology provides access and interaction with real devices connected to live mobile networks. The Internet brings these remote devices and networks right to users" desktops. While sitting in San Francisco, live devices can be accessed in markets as far away as London, Paris or Tokyo.

The demand for innovation in the emerging mobile industry is high, as device manufacturers, content providers and carriers struggle to create a mass market. Mobile Complete not only supports the delivery of innovative mobile products and services, it understands that adoption of mobile products and services requires that they be offered at attractive prices. As a result, Mobile Complete's solutions reduce time-to-market as well as operating expenses.

Faraz Syed, Mobile Complete's CEO, said, "The mobile industry is maturing quite differently from the wired market. Developing and deploying mobile applications is not as easy as developing for the wired world. Device manufacturers, content providers and carriers must cope with the absence of standards. The result is that there are thousands of ways for new mobile services to fail and disappoint all but the most committed and adventurous users. Customer experience is the only constant or standard by which all industry players' performance is measured. If the quality of the user experience is the primary performance indicator, then attention must be paid to developing, testing and monitoring down to the handset level."

"Mobile Complete's difference is real devices in live networks," explains Aymerik Renard, a partner at Innovacom's San Francisco, CA office. "Our objective is to work with the most promising companies whose ideas improve the ability of telecom carriers to deliver services. As the mobile industry matures, in-network testing and monitoring on real devices will become a necessity to ensure mobile user expectations are met."

XIM, a premier professional services provider in the mobile industry announced today that it has signed a strategic partner agreement with Mobile Complete, Inc. - a remote device access and on-device testing and monitoring solutions vendor located in San Mateo, CA. Under terms of the agreement, XIM will resell Mobile Complete's solutions to ISV's, OEM's, carriers, and content/applications developers. XIM will bundle these solutions with its value added testing and system integration services.

Mobile Complete's technology enables remote (over the Internet) access to real handsets in live carrier networks, allowing users to perform all aspects of in-network, on-device testing and monitoring of mobile applications from the convenience of their desktops -- users are no longer limited by the requirement of physical presence in carrier networks . Users have remote access to all aspects of handsets, including the buttons, LCD display, ringer, speaker, battery, power-plug, data-cable, etc. Collaboration features built into the system allow for quick capture and replay of on-device activity (frame-by-frame and movie clips) -- enhancing interactions among distributed teams, and shortening time-to-market. Additionally, an environment to create, schedule and execute automated testing scripts empowers users to perform automated functional, regression, and post-deployment testing of mobile applications -- speeding time-to-market, reducing cost, and improving quality.

"With Mobile Complete's solutions, bundled with our services and global presence, we are able to offer a new level of testing and system integration services to our clients; this helps us increase our value to our customers, reducing their cost of implementation, while increasing the quality delivered", says Eugene Poznikov of XIM.

XIM has termed this new bundled service the 'Remote Testing Lab' - a service that will allow XIM's clients to more effectively utilize XIM's US and Europe based engineering and professional services resources. XIM will position this service in a variety of markets in North and Latin America, as well as in Europe. By electing XIM's Remote Testing Lab, OEM's, ISV's and content vendors will be able to rapidly test their application look and feel and functionality in a variety of markets and situations - remotely - without deploying costly resources in target markets, and thereby saving valuable time and effort.

"This strategic partnership with XIM helps Mobile Complete expand its market reach and empowers more players in the mobile eco-system to leverage our offering. XIM has a worldclass team and strategic relationships with several major players in the mobile economy, we are excited to be able to leverage such presence", says Faraz Syed, CEO of Mobile Complete.

About XIM, Inc. XIM is a professional services organization with a large focus on the mobile space, enterpriese application integration and information management. We offer strategic and technical services and solutions for content owners and aggregators, OEM's, carriers, ISV's related to product development, porting, testing, and application integration from the early functional spec to the 'last mile' at the operator lab and network.

For more information, please visit www.ximxim.com and contact XIM's Director of Marketing, Yulia Kindyaeva at (415) 222-9909 Ext 113 or at y.kindyaeva@ximxim.com
Mobile Complete, the industryâ??s leading source for user experience management, announces DeviceAnywhereâ?¢ ASP, an innovative new service that offers real-time remote access to popular in-market mobile devices on live carrier networks. The service was created in response to requests for Mobile Complete to offer its unique DeviceAnywhere product as a monthly subscription service â?? making it possible for the smallest to the largest mobile developers to cost effectively reach global markets to increase revenue. The only requirement is a standard Internet connection and a browser.

There is a constant demand for innovation. Delivering content quickly that wonâ??t fail to impress the most discriminating user is a challenge every developer faces, given the diversity of networks and devices applications must run on. DeviceAnywhere ASP makes it easy for developers to collaborate, and eliminates the need for in-network developer presence. Faraz Syed, CEO of Mobile Complete, explains, â??Our unique solution is a Virtual Developer Lab that enables new content to reach the market more quickly, reliably and cost effectively.â?쳌

Users can purchase access to devices for a monthly subscription fee â?? handsets for DeviceAnywhere ASP are securely hosted and managed by Mobile Complete. Management includes 24/7 monitoring of systems, and nightly database backups â?? guaranteeing maximum uptime and availability of the service. During a self-registration process, users can select the mobile networks they wish to work in and instantly access live devices on those networks. Once subscribed, users can reserve devices for specific time periods or utilize any available device immediately. After each session ends, the device is automatically cleaned to ensure that all intellectual property is securely protected for every user.

Motorola offers DeviceAnywhere to support their development community in its Cellmania newsletter. â??Test your application on a live Motorola device from thousands of miles away. Motorola has unveiled a great new virtual mobile device tool that lets you test your application in real time on a real device, without actually having the device, right from your development PC through an Internet connection. Just use your PC mouse to click on the keypad or any other related key switch on the remote device, to activate normal hand held usage. This tool provides access to otherwise inaccessible devices, and access to application and content device compatibility testing, throughout the product lifecycle. We encourage developers, who are working on Motorola devices, to test their applications on this tool before submitting applications to Cellmania.â?쳌

Any user can now begin using DeviceAnywhere ASP by purchasing a subscription to DeviceAnywhere ASP Beta. The special introductory subscription fee for each carrier package in the service is $399 a month (includes unlimited user accounts and 10 hours of device access) with a 12-month commitment. A month-to-month subscription option is also available for $599 a month. (includes unlimited user accounts and 10 hours of device access).

Special pricing for the Beta period is $199 per month for each carrier package
About Mobile Complete

Mobile Complete offers solutions for managing mobile handset proliferation. Its unique Direct-to-Device™ technology provides access to and interaction with real mobile devices connected to live global networks. The Internet brings these remote devices and networks directly to users’ desktops. Through a simple desktop interface, users can press device buttons, view LCD displays and listen to ringers and speakers.

Overwhelmed by the diversity of handsets? Need to test your mobile applications and services on foreign handsets and networks? Want to share your handsets with the global developer community? With our DeviceAnywhere™ suite of products, you can create a virtual development and testing lab for your global developer community. Your handsets, connected to live networks, will become accessible to developers from everywhere in the world.

For more information visit www.mobilecomplete.com and www.deviceanywhere.com.

Press contacts:

Leila Modarres
Mobile Complete PR
Office: 650-655-6433
cell: 650-455-9623
lmodarres@mobilecomplete.com




 
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