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Press Release
Mobile Complete Establishes EMEA Presence. Meir Ansher Named AVP of Sales for EMEA Region

November 1, 2005

Mobile Complete, the industry's leading source for user experience management, and OutPut Group has signed a sales outsourcing agreement in which OutPut Group will extend Mobile Complete's sales reach throughout Western Europe.

Mobile Complete offers multi-point solutions for the development, deployment, monitoring, and marketing of mobile handsets, applications and services. Under the agreement, OutPut Group will be responsible for the complete sales process and account management to target customers in Europe.

Mobile Complete's technology enables remote (over the Internet) access to real handsets in live carrier networks, allowing users to perform all aspects of in-network, on-device testing and monitoring of mobile applications from the convenience of their desktops -- users are no longer limited by the requirement of physical presence in carrier networks . Users have remote access to all aspects of handsets, including the buttons, LCD display, ringer, speaker, battery, power-plug, data-cable, etc. Collaboration features built into the system allow for quick capture and replay of on-device activity (frame-by-frame and movie clips) -- enhancing interactions among distributed teams, and shortening time-to-market. Additionally, an environment to create, schedule and execute automated testing scripts empowers users to perform automated functional, regression, and post-deployment testing of mobile applications -- speeding time-to-market, reducing cost, and improving quality.

"Mobile Complete selected Output because of their proven capability to help American companies enter the European markets. With this partnership, Mobile Complete expands its market reach to Western Europe. Local sales presence is key to providing value to customers, and Mobile Complete is committed to customer satisfaction. Now more players in the mobile industry will have access to Mobile Complete's outstanding products and technology", says Faraz Syed, CEO of Mobile Complete.

"With our extensive knowledge and contact network in the European telecom market we can fast-track Mobile Complete's success in Europe", says Anders Forsman, Managing Director of OutPut Group.

"We look forward to rapidly engage in bringing the Mobile Complete's highly compelling value proposition to mobile operators and to drive the sales process to a close. Delivering a consistently high mobile user experience to their customers is an increasingly paramount need of mobile operators today", adds Hakan Ericson, Senior Partner of OutPut Group and responsible for OutPut's sales outsourcing initiative with Mobile Complete in Europe.

About OutPut Group


OutPut engages actively with IT- and telecom companies to define, reach and exceed their sales objectives, when launching new products or venturing into new geographical markets or customer segments. OutPut focuses on execution of sales strategies. Operating in the field as representatives of our customers, we enable outsourcing of well defined parts of their sales force.

For more information visit www.outputgroup.com

Press contact:

Anders Forsman
Managing Director
OutPut Group
+46-708 38 58 09 (mobile)
+46-31-723 84 35 (office)
anders.forsman@outputgroup.com
www.outputgroup.com
Mobile Complete, the industry’s leading source for user experience management (UEM), today announced the appointment of Meir Ansher as Associate Vice President of Sales for the Europe, Middle East and Africa region. Mr. Ansher joins Mobile Complete from Comverse, the world’s leading provider of software and systems enabling network-based multimedia enhanced communication services. As Director of Data Solutions, he established business in the African, Far East and East European markets and helped create a new market for Comverse’s voice mail solution.

“Meir is an exceptional sales executive with the demonstrated ability to understand the needs of mobile network operators,” said Faraz Syed, CEO of Mobile Complete. “His experience with mobile operators all over the world and knowledge acquired helping them understand how to capitalize on the MVNO trend makes him an ideal leader to establish Mobile Complete’s presence in the EMEA region.”

Prior to joining Comverse, Mr. Ansher held engineering and customer management positions at Bezeq, the leading Israeli telecom company, and US-based internet start-ups focused on enterprise solutions. He graduated from Open University in Tel-Aviv, Israel with a B.S. degree in Computer Science.

Mobile Complete, the industry's leading source for user experience management, and OutPut Group has signed a sales outsourcing agreement in which OutPut Group will extend Mobile Complete's sales reach throughout Western Europe.

Mobile Complete offers multi-point solutions for the development, deployment, monitoring, and marketing of mobile handsets, applications and services. Under the agreement, OutPut Group will be responsible for the complete sales process and account management to target customers in Europe.

Mobile Complete's technology enables remote (over the Internet) access to real handsets in live carrier networks, allowing users to perform all aspects of in-network, on-device testing and monitoring of mobile applications from the convenience of their desktops -- users are no longer limited by the requirement of physical presence in carrier networks . Users have remote access to all aspects of handsets, including the buttons, LCD display, ringer, speaker, battery, power-plug, data-cable, etc. Collaboration features built into the system allow for quick capture and replay of on-device activity (frame-by-frame and movie clips) -- enhancing interactions among distributed teams, and shortening time-to-market. Additionally, an environment to create, schedule and execute automated testing scripts empowers users to perform automated functional, regression, and post-deployment testing of mobile applications -- speeding time-to-market, reducing cost, and improving quality.

"Mobile Complete selected Output because of their proven capability to help American companies enter the European markets. With this partnership, Mobile Complete expands its market reach to Western Europe. Local sales presence is key to providing value to customers, and Mobile Complete is committed to customer satisfaction. Now more players in the mobile industry will have access to Mobile Complete's outstanding products and technology", says Faraz Syed, CEO of Mobile Complete.

"With our extensive knowledge and contact network in the European telecom market we can fast-track Mobile Complete's success in Europe", says Anders Forsman, Managing Director of OutPut Group.

"We look forward to rapidly engage in bringing the Mobile Complete's highly compelling value proposition to mobile operators and to drive the sales process to a close. Delivering a consistently high mobile user experience to their customers is an increasingly paramount need of mobile operators today", adds Hakan Ericson, Senior Partner of OutPut Group and responsible for OutPut's sales outsourcing initiative with Mobile Complete in Europe.

About OutPut Group


OutPut engages actively with IT- and telecom companies to define, reach and exceed their sales objectives, when launching new products or venturing into new geographical markets or customer segments. OutPut focuses on execution of sales strategies. Operating in the field as representatives of our customers, we enable outsourcing of well defined parts of their sales force.

For more information visit www.outputgroup.com

Press contact:

Anders Forsman
Managing Director
OutPut Group
+46-708 38 58 09 (mobile)
+46-31-723 84 35 (office)
anders.forsman@outputgroup.com
www.outputgroup.com
About Mobile Complete

Mobile Complete offers solutions for managing mobile handset proliferation. Its unique Direct-to-Device™ technology provides access to and interaction with real mobile devices connected to live global networks. The Internet brings these remote devices and networks directly to users’ desktops. Through a simple desktop interface, users can press device buttons, view LCD displays and listen to ringers and speakers.

Overwhelmed by the diversity of handsets? Need to test your mobile applications and services on foreign handsets and networks? Want to share your handsets with the global developer community? With our DeviceAnywhere™ suite of products, you can create a virtual development and testing lab for your global developer community. Your handsets, connected to live networks, will become accessible to developers from everywhere in the world.

For more information visit www.mobilecomplete.com and www.deviceanywhere.com.

Press contacts:

Leila Modarres
Mobile Complete PR
Office: 650-655-6433
cell: 650-455-9623
lmodarres@mobilecomplete.com




 
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