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| Press Release |
Lavalife Leverages Mobile Complete's DeviceAnywhere - Monitoring(TM), a New Solution For Customized Monitoring and Reporting Lavalife Partners With Mobile Complete to Boost Offerings |
SAN FRANCISCO--(BUSINESS WIRE)--Mobile Complete, the leading provider of mobile testing, monitoring and support solutions aimed at improving the best mobile experience, today announced the general availability of DeviceAnywhere – Monitoring™, a new, turnkey solution that allows users to build their own customized tests in order to monitor and view results through a flexible reporting interface. Lavalife Corp., a leader in the singles industry for more than 20 years with a variety of mobile, web and voice offerings, is the first Mobile Complete customer to leverage the power of DeviceAnywhere – Monitoring. Lavalife is using the solution to continue its rapid expansion in the North American mobile entertainment market. Check out Lavalife Mobile products at http://m.lavalife.com. DeviceAnywhere – Monitoring builds on the capabilities of Mobile Complete’s revolutionary DeviceAnywhere remote access service. It enables Lavalife Mobile developers to take advantage of Mobile Complete’s shared infrastructure, giving them the ability to remotely utilize and control more than 1,000 actual physical handsets connected to live networks with no need to host or manage equipment. The online service is available globally, and even provides developers with access to pre-commercial handsets. Lavalife will begin using the solution to effectively monitor their existing chat, binary and voice WAP and SMS offerings. “The social networking and online dating world is growing daily, and Lavalife is leading the charge to expand online offerings for singles to the Mobile Web,” said Marina Glogovac, Chief Executive Officer at Lavalife. “Through our work with Mobile Complete, we’re simplifying the process of building new mobile applications, enabling our team to bring fresh, exciting content to our customers ahead of our competitors.” Lavalife Mobile is a fun and convenient new way to click with singles locally and across North America. It enables users to search profiles of exciting singles and exchange text messages anywhere, anytime on their mobile phone, either via text messaging or via WAP. Lavalife offers over 20 different mobile entertainment offerings made available to AT&T, Sprint(Nextel), Verizon Wireless, Boost Mobile, Virgin Mobile, Suncom, Metro PCS, Cricket, Bell Mobility, FIDO, Rogers Wireless, and TELUS Mobility users and is also coming soon to other mobile providers. “As one of the fastest growing mobile online dating services, Lavalife is a leading visionary in the mobile industry,” said Faraz Syed, CEO of Mobile Complete. “We are excited to be working with Lavalife Mobile, and take pride in providing a critical set of turnkey solutions for the company’s mobile application developers that addresses all of the components of testing, reporting, collaboration and monitoring.” Mobile Complete will be exhibiting its products and services at the CTIA WIRELESS I.T. & Entertainment 2007 event in booth 1040 on October 23-25, 2007 at Moscone Center - South Hall in San Francisco. About Lavalife Lavalife is ranked the #1 website for online dating in Canada1 and is ranked among the top 10 worldwide dating sites.2 A leading provider of products and services designed for singles, Lavalife connects, engages and entertains through a variety of web, voice and mobile offerings. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife’s open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive services in personals: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit http://www.lavalife.com 1Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks #1 in Canada when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites. 2Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks in the top 10 worldwide when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites. About Mobile Complete Overwhelmed by the diversity of handsets? Need to test your mobile applications and services on foreign handsets and networks? Want to share your handsets with the global developer community? With our DeviceAnywhere™ suite of products, you can create a virtual development and testing lab for your global developer community. Your handsets, connected to live networks, will become accessible to developers from everywhere in the world. Press contacts: |