September 27, 2005

Mobile Complete has been experiencing tremendous success in the market as demonstrated by recent customer acquisitions that span the full spectrum of the mobile industry - network operators (Cingular, T-Mobile, Swisscom, France Telecom), device manufacturers (Motorola, SonyEricsson), and content providers (MSN, AOL, Yahoo, InfoSpace, I-Play, Mforma, Airborne Entertainment, Jamdat). The company offers multi-point solutions for the development, deployment, monitoring, and marketing of mobile handsets, applications and services.

"Mobile Complete's difference is real devices in live networks," said Aymerik Renard, a partner at Innovacom Venture Capital. "Our objective is to work with the most promising companies whose ideas improve the ability of telecom carriers to deliver services. As the mobile industry matures, in-network testing and monitoring on real devices will become a necessity to ensure mobile user expectations are met."

Mobile Complete has a unique electrical integration approach that blends hardware and software. Its Direct-to-DeviceTM technology enables access to and interaction with real mobile devices connected to live global networks. The Internet brings these remote devices and networks directly to users' desktops. This real-time experience is the foundation for managing the entire lifecycle of mobile applications, handsets and services, because it eliminates guesswork and ensures quality performance and user satisfaction. Now, every industry player has a reliable method to address the most challenging problem in the mobile industry today – diversity.

Faraz Syed, Mobile Complete's CEO explains, "The mobile industry is maturing quite differently from the wired market. Developing and deploying devices and applications for the mobile Internet has proven to be more difficult than developing for the fixed Internet. The mobile industry is comprised of disparate networks, dissimilar protocols, and a broad range of devices, operating systems, screen sizes, memory and processing capabilities, etc. - a complex matrix of diversity. User Experience is the only benchmark that measures carrier, device manufacturer, and content provider performance, making it a critical component. As the adoption of complex mobile devices and powerful mobile applications continues to accelerate, so does the importance of user experience measurement and management. Developing, porting, testing, deploying and monitoring mobility down to the handset level is now paramount. Emulation and simulation are no longer adequate as these approaches can only approximate performance, not measure user experience in real time."

The demand for innovation is growing, as carriers, device manufacturers, and content providers battle increasing pressures to build strong platforms for growth. Faraz Syed says, "Access to any mobile device in any network is just the beginning. Our products deliver real results, including reduced time-to-market, increased reliability and cost effectiveness."

Mobile Complete offers four products.

DeviceAnywhereTM enables content rich launches for carriers and device/platform manufacturers through "Virtual Developer Labs." Carriers and device manufacturers can easily access global developer networks, and cost-effectively share scarce pre-commercial devices across the community. A natural extension of this setup is a self-administered certification platform through which and scalability.

LiveTestTM performs automated tests on real devices within live global networks. It combines the dependability of real device-based validation with the efficiency, reliability, and repeatability of automation.

LiveMonitorTM ensures the quality of the end users' experience, defining success in fiercely competitive global markets by monitoring the last mile of an application. It gathers intelligent performance data on a 24/7 basis; empowering organizations with critical information that helps prevent application shutdowns, lost revenue, and costly customer calls.

MarketAnywhereTM provides a virtual marketing platform using pre-commercial and in-market devices in live global networks. Market research can be done "virtually" using real handsets, empowering marketing groups to do cost-effective, large scale, distributed feedback sampling. Customerproblem identification and resolution can now be done remotely, eliminating the need for costly in-network presence. Sales staff can easily demonstrate pre-commercial devices, and virtual mobile workforce training can boost adoption of complex devices.

There are numerous ways for new mobile devices and applications to fail and disappoint all but the most committed and adventurous users. Incorporating User Experience as a key performance indicator in device, application, and service launches enables industry players to manage diversity and deliver the results that are required for large scale adoption. It is only a matter of time before the wireless and wired worlds become seamlessly integrated, making the mobile screen one of the most important in a user's life. Mobile Complete offers the method to ensure quality performance and customer satisfaction throughout the convergence process.