As a network operator, you have probably spent billions on data-enabling your network infrastructure. To fulfill the enormous potential of mobile content & services, you need to deliver data applications that are both reliable as well as easy-to-use. Plus, you need to break down the consumer adoption barrier by creating more awareness and education around your data offerings. And finally, you need to deliver world-class customer support.

With lifecycle solutions provided by Mobile Complete, you can alleviate a wide variety of operational challenges to deliver an optimum experience across all your consumer touch points – starting from the product purchase phase, to the product usage phase, to the product support phase. You will notice dramatic improvements in your product quality, time-to-market, development budgets and customer satisfaction.

We provide a unique continuum of solutions that address each one of the three critical stages where consumers interact with your organization:

Stage 1: The Product Purchase Stage

Here your consumers want to learn about your offerings, research your products, see demonstrations and try-before-they-buy your products and services. If you increase consumer awareness, you will inevitably accelerate consumer adoption.

• Online and In-Store Retail: Use the Retail modules (online
  and in-store kiosks) from our Consumer Experience Management Suite (CEMS) at this stage to deliver online and in-store demonstrations, guided product tours and try-before-you-buy access to your handsets, applications and services via fully interactive online phones.

• Sales Training: Leverage the CEMS training modules to empower your sales teams and equip them with compelling sales tools.

Stage 2: The Product Usage Stage

Here your consumers want to derive the expected utility from the products they have purchased. They expect your products to perform at the highest quality levels and demand as-advertised functionality from them.

Use our extensive suite of mobile testing and monitoring products to ensure you deliver and maintain products at world-class quality.

• Field Testing: Use Remote Access to remotely control distributed handsets for field testing and cross-team collaboration; empower your handset vendors to do better – and much faster – in-network handset validation.

• Handset/Application Test Automation: Use LiveTest pre-product launch for automated functional and regression testing

• End-User QoS Monitoring: Use LiveMonitor post-product launch to guarantee the availability and performance of your services on an ongoing basis across your coverage area

• Video Quality Monitoring: Use our Video Quality Monitor to
  continuously monitor and diagnose the quality of your mobile video services.

Your success at this consumer interaction stage also depends on the diversity and reliability of third-party content, applications and services available on your network.

• Virtual Developer Lab: Use our Virtual Developer Lab (VDL) solution to open up your handsets & network to the global developer community. Developers will be able to remotely access and control physical handset farms to perform required in-network and on-handset validations.

• Self-Certification: Use our Self Certification Module (SCM) to significantly streamline the process of sourcing and certifying content and applications for launch on your network. SCM transfers the responsibility of certification to the developers while delivering you visual proof of required tests having been performed – the result is – a larger set of more well-tested applications coming to market in much shorter time frames.

Stage 3: The Post-Purchase Stage

Here your consumers need support – both in a self-service manner as well as in the form of customer care. The better support you provide, the more trust you foster – and hence, the more product adoption you enjoy! Fact: Trusted vendors keep consumers coming back for more.

• Online Tutorials: Use the eCare modules within CEMS to deliver hundreds of step-by-step online tutorials via fully interactive online phones – so your consumers can educate themselves and derive maximum benefit from your products.
  

• CD Tutorials: Deliver a full suite of self-education content including a fully interactive virtual phone and hundreds of interactive tutorials via a CD shipped with your phone or application.

• Customer Care and eCare: Use the eCare modules within CEMS to put fully interactive phones (along with other powerful care features) on your customer care reps’ fingertips – so when a customer calls, your reps are better equipped to handle all kinds of questions. Furthermore, provide continuous training to your care reps via the CEMS training module.